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2010 gear über post: Vans, Union, K2, Nitro and more!
We kept you entertained the whole week but no use to keep you waiting longer and build up the pressure in anticipation to the SIA and ISPO tradeshows coming up at the end of the month anymore. Here’s our mega-dump of the all rest of the 2010 gear we have seen from the brands present at the Snow Avant Première this week. Some of the highlights that you will find in this post include:
- Vans with signature boots from Jamie Lynn, Andreas Wiig and collab with Airblaster
- Union with the Danny Kass model
- Nitro‘s total collection with focus on Markus Keller, Andreas Wiig and Cherryl Maas new decks
- Reverse camber bonanza from K2 and neon collection from sister brand Ride
- A look at the complete range from Salomon
- Some gear from Santa Cruz
- The 1000$ bling binding from Flow
- Recyclable snowboard gear by Nidecker
- As well as some pieces from Drake, Nomis, Celsius, Celtek, IS design, Smith optics, Bern, Dakine, Protec…
- update: here are some previews from Omatic via the Angry Snowboarder
Ok now breath in, fasten your seat belt and click below for a slide show per brand.
And remember that to look at all our 2010 previews including Burton, DC, Rome, Bataleon, you just have to mouse nosepress or grab this link: 09/10 collection
So here we go in no particular order:
The K2 collection is pretty overwhelming. Lots of decks and lots of reverse camber options for the brand that brough this tech back to life. I rode the K2 Jibpan, the high end freestyle board. It’s a solid board that features a lot of tech like the Harshmellow dampening integrated round the inserts in the board’s construction and K2 Rocker tech. Pretty stoked on the feeling when riding it. I had the bindings on which are made for lazy people as the front strap tightens itself automatically when you close the ankle strap.
K2, like Rome or Burton is offering heaps of different reverse camber options for its boards build in its Chinese facility. All the details in the slide show.
Don’t mess with Nitro. Nitro is not selling its soul like other big B.rands to follow all the latest style trends. No apparent Die Tye or happy hippie designs here. Pure Nitro as it can be appreciated on the signature decks from Killer Keller and Andreas Wiig. A new board appears in the range: the Slash. This is Nitro’s reply to tapered boards: a massive nose to take on those huge virgin powder slopes.
Ride is into neon and matching apparel. Their star deck the DH gets a twin sister: DH2 with plaid graphics and a base that screams YELLSYEAH. Apparently it kicks ass…in the way stuff that totally kicks ass kicks ass…
Ride bindings are still on top of their game with the very unique Contrabanda leading the pack. It comes in a Bandita version that looks pretty cool. Solid stuff from Ride.
Flow strenghens its line of bindings, boards and boots benefiting from the inputs of its podium trusting team of proshredders. They also introduce reverse camber on the men’s ERA. And maybe they want to sell more to Russian millionaires as they introduce a bling bling 24 carat binding that you can get for only 1000$ or was it €? Anyway the little itch is that nasty “made in China” sticker on the base…
Don’t mess around with Vans! The massive 2010 collection includes promodels for Andreas Wiig, Markus Keller, Hanna Beaman, Wolle Nyvelt as well as collabs with POW – Protect Our Winters – or B4BC. The Jamie Lynn trademark graphics stand out in the range but for sure the flashiest boot is the neon pink co-branded Airblaster. Sick.
In terms of tech, BOA is available from $ to $$$ and the outerwear lign is still mainly supported by the Andreas Wiig line.
I ride Union and I like Union. So I was stoked on the new range. Still lots of bright colors and a style that makes Union stand out in the binding market. The FORCE> MC is just incredibly light thanks to all the carbon and magnesium. Lightest binding ever I guess. Of course you don’t want to miss out on the new Danny Kass signature.
Nidecker / NDK 2010
The Swiss brand is not making a lot of noise but it’s still coming up every season with one of the most complte line of boards, bindings and boots. We particularly appreciated the NDK random line. every single board from this line has a unique randomly die cutted base to reduce waste.
The ski giant is trying hard to look cool. In some ways it works with some interesting new features like their own version of magne-traction on David Benedek’s pro model the Official – the edge design is called Equalizer and it segments it in 5 straight parts - and the extension of their board line using bamboo. But the excessive use of bright flashy or neon colors is sometimes misleading.
Santa Cruz 2010
My first ever deck was a Santa Cruz, so that’s a brand I’ll always look up to. SC has deep roots and the boards graphics pay tribute to it.
Celsius 2010 / Celtek 2010 / IS Design 2010 / Nomis 2010 / Bern 2010 / Smith 2010 / Protec 2010 / Drake 2010 / Dakine 2010 / Arbor 2010
We round it up with some shot from these core brands.
Our Bro Avran has some sneak pics of OMATIC 2010 decks!
Check out his post here.