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Burton 2011/2012 Bindings
2011 stuff just good arrived, but already products from 2012 are here. Burton has a mountain of quality bindings and Jake’s back running the show. Get a Boardsportsource’s sneak preview at Burton 2012 bindings line.
Price points: Where is your brand going? more? less?
- Focus on High End products: eg DIODE & DIODE EST are the lightest high performance binding in the market.
- Expansion of REflex throughout the line.New Wms opening pricepoint in EST –> STILETTO EST.
- 80% of our models receive one or more significant updates either new or trickled down (e.g. C60 EST baseplate now in CARTEL EST)
- Mens line offers more solid colors with at least one pop color per style.
- Same colors between Reflex/3D and EST.
- Wms more prints
Categories: more freestyle? more freeride?
- Focus is definitely more on freestyle/all mountain but DIODE is great product for freeride too.
What are you doing to cater for the easy-in/easy-out consumer?
- Continuing the One-up Freestyle and Citizen.
- No changes except for DIODE and DIODE EST full-on carbon highback.
Anything new in buckles, straps, highbacks, bases?
- New Database Hinge baseplate for Diode EST and MALAVITA EST
- New Hammock Highback on MALAVITA EST and MALAVITA, LEXA EST and LEXA
New technologies? Increased feel (bendy discs…?)
- see above database hinge baseplate
- Full Bed on all Reflex and 3D models down to CUSTOM/STILETTO
What sets your binding range apart from the competitors?
- FLEX and BOARDFEEL
What’s your warranty? Easy to get replacement parts?
- Lifetime warranty on ALL baseplates and our W48 warranty policy.
What makes your ladies’ bindings different/attractive?
- TRUEFIT every piece of the Setup is designed and engineered for the way women ride. From baseplates to highbacks to straps.
Burton Burton 2011 Burton 2011/2012 Burton 2012 Burton bindings Burton collection 2011/2012 Burton collection 2012 Collection 2012