2011 stuff just good arrived, but already products from 2012 are here. Burton has a mountain of quality bindings and Jake’s back running the show. Get a Boardsportsource’s sneak preview at Burton 2012 bindings line.

Price points: Where is your brand going? more? less?

• Focus on High End products: eg DIODE & DIODE EST are the lightest high performance binding in the market.
• Expansion of REflex throughout the line.New Wms opening pricepoint in EST –> STILETTO EST.
• 80% of our models receive one or more significant updates either new or trickled down (e.g. C60 EST baseplate now in CARTEL EST)

Colorways/prints/patterns:

• Mens line offers more solid colors with at least one pop color per style.
• Same colors between Reflex/3D and EST.
• Wms more prints

Categories: more freestyle? more freeride?

• Focus is definitely more on freestyle/all mountain but DIODE is great product for freeride too.

What are you doing to cater for the easy-in/easy-out consumer?

• Continuing the One-up Freestyle and Citizen.

What materials?

• No changes except for DIODE and DIODE EST full-on carbon highback.

Anything new in buckles, straps, highbacks, bases?

• New Database Hinge baseplate for Diode EST and MALAVITA EST
• New Hammock Highback on MALAVITA EST and MALAVITA, LEXA EST and LEXA

New technologies? Increased feel (bendy discs…?)

• see above database hinge baseplate

Cushioning?

• Full Bed on all Reflex and 3D models down to CUSTOM/STILETTO

What sets your binding range apart from the competitors?

• FLEX and BOARDFEEL

What’s your warranty? Easy to get replacement parts?

• Lifetime warranty on ALL baseplates and our W48 warranty policy.

What makes your ladies’ bindings different/attractive?

• TRUEFIT every piece of the Setup is designed and engineered for the way women ride. From baseplates to highbacks to straps.