Creativity and action sports have always gone hand-in-hand – something we tried to demonstrate in our latest project, a collaboration with Endeavor Snowboards that saw us turn a huge crowd-sourced mural into an exclusive range of Looking Sideways x Endeavor x Vans Snowboards.

The project came about as part of the huge exhibition we put on at the Vans Wangl Tangl event in Austria back in March. Artists featured included Ed Templeton, Schoph and Blaise Rosenthal, but one of the key exhibits was a huge mural we created from images of eyes looking sideways sent in by visitors to our wearelookingsideways.com site.

‘From the start we knew we wanted to turn the mural into a set of unique snowboards’ says our Artistic Director OwenTozer. ‘And we had a feeling it would be the kind of creative project that would suit the guys at Endeavor Snowboards’.