We Ride – The Story Of Snowboarding
Christmas Day, 1965. In his garage in the suburbs of Muskegon, Michigan, a father decides to tie two basic skis together so his young daughter can enjoy riding on the seasonal snow…
Fast forward to the present day and snowboarding is not only an Olympic sport, but a multimillion dollar global industry. Top riders are classed as international celebrities, competitions are world-class events and riding pushes the limits of human capability. This rapid and radical evolution of snowboarding takes place during several years of cultural upheaval, revolution and change. Along the way there has been drama, disputes, danger and above all, remarkable achievement, passion and creativity.
Taking viewers on a journey spanning over four decades, burn’s We Ride brings together over 20 of snowboarding’s pioneers for the first time to examine the sport’s defining moments and most notable characters. Gaining unrivalled access to the legends of snowboarding, We Ride digs deeper than ever before into the fascinating minds of the people who were there to witness history unfold.
We Ride interweaves never before seen footage with sequences of culture, music, fashion, rebellion and snowboarding triumph, to tell the sport’s history in a fresh and innovative way.