Oakley,   Inc.   today   announced   a   new   addition   to   the   company’s   Global   Women’s   Snowboard   Team:   three-­‐‑time   Winter   X   Games   gold   medalist   and   U.S.   Olympic-­‐‑hopeful   snowboarder   Jamie   Anderson.   Jamie   believes   in   the   superiority   of   Oakley’s sport   performance   eyewear   and   entrusts   her   vision   to   Oakley   as   she   embarks   on   her   mission   to   defend   her   Winter   X Games   16   women’s   snowboard   slopestyle   gold   medal   and   qualify   for   the   top   spot   on   the   Women’s   U.S.   Snowboard   Team  for the  2014  Winter  Olympics  in  Sochi.

“Oakley  has  a  long  standing  history  in  action  sports  and  as  a  brand  we  pride  ourselves  on  driving   progression   in   the   industry   with innovative,   game   changing   products,”   said   Patrick   McIlvain,   Oakley   VP   Global   Sports   Marketing.   “We   look   for   athletes   who have   that   same   drive   to   be   at   the   forefront   of   their   sport   and   Jamie   has   always   impressed   us   with   her   raw   talent   and   ability   to   conquer  any  terrain.    She  has  been  a  dominating  force  in  women’ʹs  slopestyle  riding  for  years  and   we  are  proud  to welcome  her  into  the  Oakley  family.”

“I   have   always   wanted   to   work   with   Oakley,”   Jamie   said.   “The   team   is   phenomenal   –   ski,   snow,   women’s,   men’s   –   I’ve always   been   inspired   by   what   they’re   creating   and   the   projects   they’ve   done.  I’ve  also  always  known  how  amazing  their  lens technology  is  and  how  respected  their  whole   marketing  team  is,  so  it  feels  great  to  be  connected  with  such  a  solid  crew.  It  seems like  it’s  been  a   long  time  coming,  but  it  always  happens  when  the  time  is  right.”

Oakley   has   long   been   recognized   for   the   superior   optical   quality   of   their   eyewear.   Jamie   will   benefit  from  wearing  Oakley goggles  with High  Definition  Optics®  (HDO®)  offering  stunning   clarity   while   maximizing   peripheral   and   downward   view   when   she   snowboards.   Off   the   hill,   the   Women’s  Active  Collection  combines  technological  advancements  including  HD  Polarized®  lenses   for   optimum   clarity   and   Unobtanium®   nosepads   to   prevent   slipping,   with   stylized   frames   for   a   line  of  eyewear  that  enables athletic  women  like  Jamie  to  be  powerfully  protected  and  beautifully   decorated  at  the  same  time.

Born   and   raised   in   South   Lake   Tahoe,   Nev.,   Jamie   first   learned   to   ride   at   the   age   of   nine   before   joining  the  Sierra  at  Tahoe team  shortly  thereafter.  She  is  a  three-­‐‑time  World  Tour  Champion,  six-­‐‑ time  X  Games  medalist,  2011  Dew  Tour  champion  and holds  the  record  for  youngest  winner  in  X   Games  history.  She  comes  to  Aspen  this  year  off  of  a  dominating  2012  season  in  which she  finished   on   the   podium   in   eight   of   10   events,   including   gold   medals   at   X   Games   and   X   Games   Europe   as   well   as   every   stop   on   the   2012   Burton   Global   Open   Series.