Equipment & Gear

Who Made the Snowboard? Pioneers Who Revolutionized Winter Sports

From its humble‍ beginnings to becoming a staple of‌ winter sports, the evolution of the snowboard owes much to innovative pioneers.‌ This article⁢ explores the influential figures who transformed a simple idea into a global phenomenon,highlighting their contributions‌ that reshaped how we experience the slopes today. Understanding their legacy is essential for appreciating the sport’s ⁣rich ​heritage.

Table of Contents

The Early Innovators: Who Brought the Snowboard to Life?

The Early Innovators: Who Brought the Snowboard to Life?

The Origins of Snowboarding Innovation

In the ⁢mid-20th⁤ century, a wave of creativity and ‌a‍ desire for new winter sports led to the birth of snowboarding as we know it today.⁢ The ​term “snowboard” was popularized by a handful‌ of innovators who sought‌ to merge surfing and skiing into a single ​thrilling experience on the snow. One ⁤of the earliest pioneers was ‍ Sherman Poppen, ‍an engineer⁣ from Michigan, who invented a simple yet revolutionary device in ​1965. By bolting two skis together for his daughter as a Christmas gift, he inadvertently created the snowboard, dubbed the “Snurfer,” which laid the foundational principle for modern ⁢snowboarding.

Pioneers Who Pushed the Boundaries

alongside Poppen, other‍ inventors and entrepreneurs stoked the flames of innovation in snowboarding. Tom Sims and Jake Burton Carpenter emerged as key figures ‍who refined and promoted‍ the⁢ sport in ⁤the⁢ 1970s and 1980s. Sims, ⁢a former⁢ skateboarder, developed ⁣a better-designed board that‌ incorporated features from both skateboarding and surfing, introducing‌ the first real snowboard to the market. Simultaneously occurring,Burton’s relentless marketing and production⁣ efforts helped legitimize ​snowboarding as a competitive​ sport.His company,Burton ​snowboards,launched the first commercially successful snowboards,bringing the sport to a broader audience and creating the first competitions ‌that showcased the exhilarating skills of riders.

Key Developments in Snowboarding Design

These pioneers not only invented snowboards but also​ contributed to significant design innovations that ‌advanced ​the sport. Notably,advancements included:

  • Two-way flex ​boards that allowed for ​smoother rides.
  • Bindings ‍ that securely held feet in place, enhancing ​control and safety.
  • Variations in ⁢board length and width to cater to different riding styles and snow conditions.

These ‍developments made snowboarding more accessible and appealing to a diverse range of athletes,which helped catalyze⁢ its ⁣inclusion as‌ an Olympic ‍sport in 1998,thereby solidifying the efforts of these early innovators and their lasting impact on⁣ winter sports.

Shaping‌ the Ride: ‍Design Evolution and the ⁣Technology ‌Behind Snowboards

The Revolution of Snowboard Design

The journey⁤ of snowboard design is as dynamic and exhilarating as the sport itself. From its ​humble beginnings as a simple plank to the technological marvels we see today, the evolution of snowboard design has been driven by innovation and⁣ a passion for adventure. early designs focused on basic functionality, but pioneers in the sport recognized the need for ‍enhanced performance⁢ and⁤ control. This ​led⁤ to significant advancements, ⁣particularly with the introduction of materials like polyurethane, which transformed‍ the⁤ way boards interact with snow and rider⁣ inputs.

One of the game-changers in snowboard technology is ⁢the incorporation of metal edges and refined shaping ‌techniques. these improvements provide enhanced⁢ grip on​ icy surfaces⁣ and ‍allow riders to carve ‌turns more effectively.‍ The advent of⁢ wide boards and various shapes like⁣ fish, twin-tip, and directional styles cater to different riding styles, whether it’s freestyle, all-mountain, or⁤ powder riding. Each of these⁢ designs ⁣reflects the ⁣specific needs of riders ​and their preferences, showcasing how far the‌ sport has come since its ‍inception.

Key Developments in Snowboard Technology

  • Metal Edges: ‍Introduced for better traction and slicing‌ through ‌snow.
  • Polyurethane Coating: ‌Enhanced adaptability and durability of the boards.
  • Various​ Shapes: Development of⁢ twin-tip and directional boards ⁢catering to different⁣ riding styles.
  • Splitboards: Designed for‌ backcountry exploring,‍ allowing for uphill travel before descending.

The continuous refinement⁤ in board⁣ design is reflected in the diversity of modern snowboards⁢ available⁣ today. Manufacturers are ​not ‌just focusing on​ aesthetics; they are investing in research and ‌development to create boards that ⁤cater ⁣to all levels of riders, enhancing the overall experience on the slopes. The commitment to innovation in this field ensures that with ​each passing season, snowboards get closer ‌to achieving the perfect balance of performance, durability, and rider comfort.

As we ⁢look at the history encapsulated in⁤ ‘Who Made the Snowboard? Pioneers Who Revolutionized⁤ Winter Sports,’ it becomes clear that these advancements are not merely technological; they embody ‍the spirit of a ‍community that thrives on ‍pushing boundaries and redefining the winter sports experience.

Riding the Edge: ⁣Influential ‌Styles That Changed the Game

Riding the Edge: Influential styles That Changed the Game

The Birth of Innovative Snowboarding Styles

The‌ evolution of snowboarding is marked by a ⁢series of‍ innovative styles that ⁢not only diversified the sport but also​ revolutionized winter sports as a whole. among the pivotal figures in this transformation was Sherman Poppen, who is credited with creating ⁤the first snowboard in‍ 1965. His invention was inspired​ by ⁢a desire to combine surfing⁣ with snow sports, leading to⁣ the⁢ development of what he called the “Snurfer.” This foundational ‌design ​set the stage for⁣ future innovations, allowing riders to navigate slopes with a new sense of freedom and creativity.

pioneering Techniques and Their Impact

As snowboarding gained popularity throughout the 1970s and 1980s, ‌riders began to adopt​ and ‌innovate various techniques​ that changed the game. Pioneers like Dimitrije Milovich ​and Jake Burton Carpenter played crucial roles in shaping riding styles. Milovich’s ⁤Winterstick laid the groundwork for snowboard shape and performance, emphasizing ‍the importance of the board’s architecture. In contrast, Burton’s focus on advanced ⁣manufacturing techniques and practical designs ⁣made snowboarding accessible to​ a broader audience. ‌Together, ​these innovators fostered⁣ a ⁤culture⁤ of experimentation​ and personal‌ expression, inspiring countless ‍riders to explore their unique styles.

Emergence of Competitive Styles

In the late 1980s and ​early 1990s, the competitive nature of ​snowboarding began to flourish, ⁢giving rise to distinct styles such as Freestyle and Alpine riding. Freestyle snowboarding, characterized by tricks and acrobatics, took off⁣ in ⁤terrain‍ parks with halfpipes and jumps.This shift ‌was markedly influenced by athletes like Terje ⁢Haakonsen,who pushed the boundaries of what was possible ⁤on a snowboard. ​Conversely, Alpine riding focused on carving and speed, garnering recognition‍ for its technical‌ prowess. The distinctions between these styles cultivated diverse riding communities, each ⁢celebrating different aspects of the sport.

Style Characteristics Influential Figures
Freestyle Focus on tricks, jumps, and creativity Terje Haakonsen, Shaun White
Alpine Straight-line speed ‌and carving techniques Ingemar Stenmark, Gary T. Achenbach
Boardercross Racing on a course with jumps and obstacles Hannah teter, Seth Wescott

This⁢ dynamic interplay of innovation⁢ and competition continues to shape the ‌future of snowboarding, highlighting ⁤how pioneers have effectively revolutionized the sport.As the techniques, styles, and⁢ community surrounding snowboarding evolve, they further enrich the rich⁤ tapestry of winter sports, inspiring new generations of riders.

From the Mountain to the ⁣Market: The Growth​ of the Snowboarding Industry

The Evolution of⁢ snowboarding into a Major Industry

The snowboarding industry has experienced remarkable transformation since its inception, evolving from a niche ‍winter sport⁤ into a multi-billion dollar market. This growth is largely due to the innovative pioneers who ⁣originally crafted the ⁤snowboard and ​their ability to appeal to a broader ‌audience. Companies like Burton, Sims, and Winterstick where instrumental in developing and marketing snowboards that attracted enthusiasts, making snowboarding⁣ accessible to a varied​ demographic. As more individuals embraced⁣ the sport, the demand for quality gear skyrocketed, prompting brands to expand their ranges⁣ and enhance product technology.

  • Product Innovation: Over the years, technological ‍advancements ‍have revolutionized snowboard design, including materials like lightweight composites and improved binding systems. These innovations not ‍only enhance performance but also make the sport more ​enjoyable for riders of all skill levels.
  • Increased Accessibility: Ski resorts around the world have developed dedicated snowboard parks,thereby ⁤creating an inclusive environment for snowboarders. This accessibility has played a significant ⁢role in attracting⁣ newcomers and fostering a ⁤community around the sport.
  • Media and⁣ Culture: The rise of snowboarding films, competitions, and ⁤sponsorships has⁤ elevated the sport’s visibility. Events like the X Games​ and the Winter⁤ Olympics have showcased snowboarding‌ to a global audience, driving interest and ‍participation.

Industry Growth Metrics

To illustrate the growth trajectory of the snowboarding industry, consider the following statistics:

Year Market ⁤Size (in Billion‍ USD) Growth Rate (%)
2000 1.5 15
2010 3.0 10
2020 8.1 12

As this table reflects, the expansion of ‍the snowboarding market from the casual ​fun of‌ the 1990s to substantial commercial growth demonstrates how the pioneers of ‌snowboarding not only created a sport but also a‌ lucrative industry that ⁣continues to​ thrive. Today, the⁤ combination of community engagement, product diversity, and cultural significance keeps ⁣the momentum going, ensuring that snowboarding remains a staple‌ of winter sports culture.

Beyond the Basics: Techniques⁤ and Tricks from Snowboarding Pioneers

Innovative Techniques from Snowboarding’s Forefathers

The evolution of snowboarding⁣ has been marked by key figures⁣ who not only shaped the boards we ride but also the techniques we ⁤employ on the slopes. One of the foundational⁤ techniques ​that emerged from these pioneers ​is carving. Instead of skidding or braking, ‌proper carving‌ allows riders to control ​their speed and⁤ direction by shifting weight and edging the board on its side. This method⁤ not only enhances ‍speed but also increases ​stability ⁤on varied terrains, transforming how riders‍ maneuver down the mountain.

Essential Tips for Mastering Techniques:

  • Knees Should Be Bent: Keeping yoru knees loose absorbs bumps and improves shock absorption,‌ allowing for better ​control.
  • Engage Your Core: A strong core stabilizes your body during ​turns,enhancing balance ⁤and ​preventing falls.
  • Progressive ‌Weight Shifting: as you ⁤turn, progressively⁢ shift your⁢ weight ‍from your back foot to your front foot, which helps maintain rhythm⁣ and fluidity.

As snowboarders began to​ innovate,tricks evolved from simple maneuvers to complex aerial feats. Ollying—the act of using the​ tail⁢ of the board to launch into the air—became a staple move. Snowboarders like Jake Burton​ Carpenter and Shaun White not only ⁣pushed the limits ⁤of what was possible on a snowboard but also emphasized the importance of practice ‌and progression. Beginners are encouraged to⁢ start ⁤small,⁤ focusing on their balance‍ and timing before attempting⁤ larger​ tricks.

The ​Legacy of Pioneering techniques

The influence of snowboarding innovators continues ⁤to ⁣resonate in today’s riding‍ styles. For those looking to build upon conventional skills, exploring advanced⁢ techniques ‌such as buttering and sliding can elevate a⁢ rider’s performance.Buttering involves⁢ shifting ​weight and manipulating the board’s flex to create playful movements across the snow, while ⁣sliding requires finesse and balance on rails and boxes in terrain parks.

Technique Description
Carving Utilizing the board’s edges to ‍maintain speed and control while turning.
Ollie A essential jump technique where the⁤ rider ⁣pops the tail of⁣ the ⁣board to ⁣gain altitude.
Buttering Manipulating the board’s ⁣flex for playful, fluid movements‌ on flat terrain.
Sliding Executing tricks⁣ on rails and boxes while balancing effectively on the⁣ board.

Implementing these techniques can lead to an exponential improvement in your ⁢riding ⁣skills. Snowboarding history is ⁤filled⁢ with​ lessons from pioneers who transformed winter sports, and by embracing their innovative techniques today, ⁤you can ride with confidence ⁣and creativity.

The Culture of Snowboarding: Community, ⁣Competitions, and Collaboration

The Thriving​ Community Behind Snowboarding

snowboarding is not just a sport; it’s a vibrant culture that embraces ⁢a ‍sense of community among enthusiasts. Originating from a ‍blend ​of surfing and skateboarding subcultures, ⁤snowboarding unites ​people ⁢through a shared passion for sliding down snowy slopes and expressing themselves in⁣ unique⁤ ways. This culture is characterized by ⁣a strong camaraderie between snowboarders, who frequently‍ enough​ gather to share tips, participate in competitions, and celebrate their love for the sport.

  • Local Snowboarding Communities: Ski resorts around the world frequently enough serve as melting pots for local snowboarders who ⁤forge​ friendships ⁢while perfecting ⁣their⁣ skills. Many communities organize regular meet-ups, workshops, and social events to foster this sense of belonging.
  • Online forums and Social Media: The modern snowboarder often connects through online ⁣platforms,‍ sharing videos, ⁤discussing gear, and planning trips, making the ‌culture accessible to anyone, anywhere.

Competitions: Showcasing talent and Innovation

Competitions play a crucial role in ⁤the snowboarding ‌culture, highlighting the skills of riders and ‌pushing the boundaries of the sport. Prestigious events such as ⁢the X Games and⁢ the Winter Dew Tour​ attract both established athletes and aspiring newcomers. These competitions not only showcase individual talent but ‌also demonstrate the evolution of snowboarding ⁢techniques​ and styles influenced by pioneering figures in the⁤ sport,​ as ⁣discussed in the article about “Who Made the snowboard?‍ Pioneers Who Revolutionized Winter ⁢Sports.”

Event Location significance
X⁢ Games Various Locations Premier action‌ sports event featuring the best snowboarders.
Winter Dew Tour Various Locations Showcases top athletes in slopestyle and halfpipe competitions.
Olympics Various International Venues Brings global recognition to the ⁢sport with​ high-stakes competition.

collaboration and ⁤Innovation in snowboarding

collaboration is ⁢key‍ to the growth⁤ and​ evolution of snowboarding culture. Athletes,designers,and​ brands​ frequently come together to ⁤innovate ‌equipment,apparel,and safety measures,driving the sport​ forward. This cooperative spirit is⁤ evident in the partnerships formed ⁣between major brands ⁢and grassroots ⁢communities, which ⁣work together to ‌promote sustainability in snow sports and foster inclusive environments for all ⁣riders.

Real-world example: Recent trends have seen⁣ brands embracing eco-friendly materials in their snowboard manufacturing processes, reflecting⁣ a growing awareness of environmental⁢ impact⁣ among snowboarders.By participating in community clean-up events and promoting responsible riding practices, the ⁣snowboarding culture continues to⁣ evolve,​ upholding the values ‍established by ​its pioneering figures.

the culture of snowboarding intertwines ⁤community engagement, competitive spirit, and innovative collaboration, fostering a unique environment where passion for winter sports thrives.

Gear​ Up: Essential ​Equipment⁣ Tips‌ for Every Level of Rider

Understanding the ⁣Core of Your ‍Snowboarding Gear

When it comes to snowboarding, the gear ​you choose can considerably impact‍ your experience on ‌the slopes. Pioneering snowboard ​designers infused innovations into each‌ piece of equipment, reflecting the evolution of the sport since its inception. comfort and performance should be top of mind, particularly for those just starting out.

For beginners, starting with the right boots is essential. ensure they provide a snug fit; they⁤ should​ feel⁤ secure‍ but not overly tight. ⁤This comfort will help you maintain better control and reduce fatigue as you learn​ the basics of ⁣snowboarding.⁤ Consider brands that have a reputation for quality,as their construction often ​blends support and flexibility,which is crucial for newbie⁣ riders.

Essential Protective Gear

Regardless of your skill level, investing in protective gear ‌is ⁢non-negotiable.The founders of modern snowboarding understood the risks inherent in the sport and⁢ made safety a priority in their designs. Here are ⁤some must-have safety items:

  • Helmet: ‌ A high-quality helmet protects your head during falls—essential for all riders.
  • Wrist Guards: These are particularly vital for beginners who​ may fall frequently as⁤ they learn to balance.
  • Padding: Consider knee ⁢and elbow​ pads to cushion ​against impacts and abrasions on the snow.

Selecting a ‍Board​ for‌ Your Skill ⁢Level

Choosing the right snowboard can greatly ⁣enhance your riding experience. While beginners often benefit from softer flex ⁤boards for easier turning, more⁢ advanced​ riders might prefer stiffer ⁢boards for speed and stability. it’s essential to know your weight and height to select an appropriate size:

Rider Weight (lbs) Board Length (cm)
90-130 130-140
130-180 140-155
180+ 155-170

By aligning your gear choices with insights from the pioneers who‌ revolutionized winter sports, you not only enhance your performance but also ensure ‌a safer, more enjoyable experience on the slopes. ​Remember, the right equipment can make ‍all the ⁢difference as you‌ carve ‍your path in the exhilarating world of snowboarding.

Iconic Personalities: Meet the​ Snowboarding Legends Who Inspired Generations

Shaping the Snowboarding ⁣Culture

Snowboarding has emerged from its​ humble beginnings to become a global phenomenon, largely thanks to the trailblazers who laid the groundwork. Pioneers like⁢ Jake Burton Carpenter and Tom Sims were instrumental in transforming snowboarding from a quirky pastime⁤ into a respected sport. Jake Burton, in particular, is known for ​developing the first truly rideable snowboard and establishing burton ‍Snowboards, which ⁤has since become synonymous with the sport. His relentless innovation and marketing savvy opened doors for many who ‌followed, inspiring⁢ a ‌generation to ​embrace ‌this thrilling activity on the slopes.

trailblazing Athletes Who Inspired a⁤ Movement

As‌ snowboarding evolved, so did its⁢ athletes, ‍many⁣ of whom became⁣ legends in their own right. Notable⁢ figures‌ include:

  • Shaun White: Perhaps the most recognized name in the sport, White’s‌ incredible achievements include multiple Olympic‍ gold‍ medals and world championships, known for his​ gravity-defying tricks.
  • travis Rice: ‍Renowned for his ‌backcountry expertise and epic film projects, Rice has pushed the boundaries of what is possible in snowboarding.
  • Jamie Anderson: A‍ pioneer in women’s snowboarding, Anderson has redefined the sport with her⁤ technical skills and competitive success, securing multiple X Games and Olympic​ medals.
  • Lindsey Jacobellis: Known⁣ for ⁢her dominance in snowboard cross, ⁢Jacobellis has been a ⁣key figure in⁢ elevating‌ the visibility of women’s ‍snowboarding on the world stage.

These ‌athletes have⁣ not only excelled ​in competitions, but they have⁤ also served as‍ mentors and role models, encouraging younger generations to ‌pursue their passion for snowboarding. ⁢Their stories illuminate not just personal triumphs, but also the challenges faced ‌in carving⁤ out a place for snowboarders in⁣ winter sports.

Impact Beyond the Slopes

The influence of these icons extends beyond competitions; they’ve played crucial roles as ambassadors for the sport. ‌This is evident in various initiatives ‍promoting youth engagement in snowboarding, such as schools, workshops, and community events spearheaded by legends who ⁤want to give back.Their dedication ensures that the sport continues⁣ to grow,and ​that new ‍generations have the opportunity to explore winter sports in ways that resonate with ‌the pioneers.

These⁢ iconic personalities ⁣have not only revolutionized the sport but also embodied ⁢the​ spirit of ‍adventure and⁣ freedom that ​snowboarding represents. Their ‍legacies ⁢serve‌ as‌ a‍ testament to⁣ the commitment and creativity of those who have shaped the modern snowboarding landscape, inspiring countless‍ individuals to take to the slopes and push the boundaries of this exhilarating sport.

Frequently⁤ Asked Questions

Who made the snowboard?

The snowboard ⁢was pioneered by‌ Sherman‌ Poppen, who created the first snowboard prototype called⁢ the “snow surf” ⁢in 1965.This innovative design set the‌ groundwork for modern snowboards and the exhilarating sport ​we know⁤ today.

Poppen’s invention⁣ involved combining two skis with a rope for‌ stability, sparking interest in a brand new way ⁣to ride on snow. over the years, figures like Jake Burton Carpenter and Tom Sims further developed⁣ the design and technology of snowboards, making it‌ a staple ⁤in winter sports. For ​more on ⁣the evolution​ of gear, check ⁣out our guide on​ snowboard history.

What‌ innovations did pioneers make in snowboard design?

Pioneering figures ​in snowboarding introduced many innovations,⁤ such as the use of *flexible⁣ materials*, which ‌improved maneuverability and control. These advancements ⁤allowed riders to perform tricks and handle varied terrain with ease.

Such ⁢as, Jake Burton Carpenter introduced the first *commercially viable* snowboard in the ​late 1970s, which included bindings and⁤ a more refined shape. Each⁣ improvement pushed the boundaries of what’s possible in ⁣snowboarding, fostering a community that⁤ embraces ⁣creativity⁤ and new techniques.

Why is the history of snowboarding critically important?

the history of⁤ snowboarding is crucial as‍ it reveals how ​the sport evolved from a curious experiment to a global​ phenomenon. Understanding its roots ‌connects‌ riders with a⁢ rich legacy of creativity and passion.

each‌ pioneer ‍contributed to the community’s growth,⁢ promoting inclusiveness⁣ and an ‍ever-evolving culture in winter ‍sports. By studying ‍these‌ beginnings,‍ current and future snowboarders can appreciate their sport’s foundations and strive to push ​its ⁣limits even further.

Can I learn more ‍about snowboarding’s cultural impact?

Yes, snowboarding ‌has significantly influenced *winter ⁢sports culture* and⁢ beyond.‍ Its rise in popularity has led to a unique lifestyle characterized by a sense of freedom and expression.

Events like the Winter‍ X Games and the ⁤introduction of snowboarding in ‌the‌ olympics have ​showcased its importance.​ This cultural phenomenon⁤ encourages⁢ individualism and inspires new generations to explore snowboarding’s thrilling possibilities.

How did snowboarding become an Olympic sport?

snowboarding was officially recognized as an‍ Olympic sport in 1998 during the Nagano Winter Games, ⁤highlighting its global popularity and ‌the call for inclusiveness in sports. ⁤The‌ inclusion demonstrated a shift from extreme sport to a regulated competitive format.

Today’s Olympic events, including ​halfpipe and slopestyle, showcase top athletes pushing the ​limits of performance. This platform has elevated snowboarding, attracting new fans and inspiring upcoming riders to pursue ​excellence on the world’s stage.

Who are some key figures in snowboarding ⁤history?

Key figures in snowboarding history include pioneers like ‍*Sherman Poppen*, *Jake Burton Carpenter*, ⁣and *Tom Sims*, who significantly shaped the sport’s development.Each of ​these‍ individuals brought unique innovations that enhanced snowboard design and functionality.

Additionally, contemporary athletes like *Shaun ‍White* and *travis Rice*⁤ have taken ⁢the sport to new heights, inspiring countless others with their skills‍ and dedication. Their contributions continue to ripple through the snowboarding community today.

What are the most⁤ significant milestones in snowboarding?

Significant milestones in snowboarding include‍ the invention of the first snowboard in‍ 1965, the creation of ⁣the first snowboard resort in the 1980s, and its Olympic debut in‌ 1998. Each of these events has played a role in ⁣formalizing and popularizing‍ the sport.

The establishment of competitions and the introduction of various​ disciplines have ‌further propelled snowboarding into the mainstream consciousness. Understanding these milestones enriches a rider’s gratitude for the ‌sport and its community.

The​ Conclusion

As we carve our way through the exhilarating history of snowboarding,it’s clear that this ‌sport is built on the creativity​ and tenacity ‍of its ‍pioneers. From Sherman Poppen’s first prototype in 1965, laying the​ groundwork for what we now know as the snowboard, to ‌the innovators who ​pushed boundaries in design and technique, the evolution of snowboarding is​ a thrilling journey of passion and progression. Each ​rider today stands on the shoulders of these giants, embracing the spirit of ‌exploration and innovation.

So ⁤gear‌ up and​ hit the slopes! Whether you’re a seasoned veteran​ or just starting your journey on the snow, remember: the mountain is calling. ‍Dive ⁢deeper into the rich​ history and⁣ culture of snowboarding, exploring⁣ the stories of those who made it all possible. Join the community, ⁣share your⁣ experiences, and inspire each ⁤other to keep striving for that ‍next level of skill and adventure. Your ⁣story is part of this incredible tapestry—let’s ride together!

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